Laura Hood

Senior Director, Product Marketing at Zocdoc

Laura Hood is the Senior Director of Product Marketing at Zocdoc. Laura has over fifteen years of experience in marketing, including positions at Google, Etsy, and YouNow.

At Google, Laura was a Marketing Manager in the Creative Lab, where they oversaw campaigns for Google products including Google Earth and Google Maps. Laura also launched a successful rebranding effort for the company.

At Etsy, Laura was the Director of Brand Marketing. In this role, they oversaw all aspects of the company's branding, from developing the brand strategy to executing marketing campaigns. Laura was also responsible for launching Etsy's first ever television campaign.

At YouNow, Laura was the Vice President of Marketing. Laura was responsible for creating programs to drive user growth and retention, introducing communication and launch frameworks for new products and features, driving growth of premium goods sales, managing events, and launching a CRM system to manage lifecycle marketing for key customer segments.

Links

Timeline

  • Senior Director, Product Marketing

    July, 2017 - present