Farah Asgin

Farah Asgin currently serves as Team Lead Brand Marketing and Brand Manager at ZOEVA GmbH since July 2022. Prior to this role, Farah held the position of Brand & Strategy Marketing Manager for Central Europe at Visa for a brief period in early 2022. From October 2018 to January 2022, Farah worked at PepsiCo, progressing through roles such as Brand Manager for Rockstar Energy, Junior Brand Manager for both Rockstar Energy and Doritos, and Assistant Brand Manager for Lay's. Earlier experience includes an internship in Business Development at Mars and product management internship at Ferrero. Farah's academic background encompasses a Master's degree in Management and Marketing from Freie Universität Berlin and Università Bocconi, as well as a Bachelor's degree in Wirtschaftswissenschaften from Goethe University Frankfurt. Additionally, Farah served as a Tutor for Quantitative Marketing at Goethe University, focusing on regression, variance, conjoint analysis, and pricing.