Anoop Choong has been involved in various roles since 2009. Anoop began by helping their family's business, Swagat Fine Indian Cuisine, when they were only 4 years old. In 2011, they founded Lux Auto Detailing, where they managed all the financials and focused on customer satisfaction. In 2013, they became the Marketing Coordinator for Swagat Spice Bazaar. Finally, in 2015, they became Co-Founder of Zohr, an automotive service solutions company.
Anoop Choong attended Park Hill High School from 2010 to 2014. Anoop then pursued a Bachelor of Business Administration (BBA) from the University of Missouri-Kansas City in Marketing, Entrepreneurship, and Accounting from 2014 to 2025. In 2016, they attended Y Combinator and earned a YCF S16.
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