Magurobotics
Jessy Cusack is a seasoned mechanical engineer with extensive experience in product design, development, and innovation across various sectors. Currently serving as a Senior Mechanical Engineer at GENiE Life Sciences since October 2019, Jessy has focused on disrupting laboratory automation. As a cofounder of Magurobotics since January 2014, Jessy co-invented Zombait, the first device to revive dead bait for sportfishing, managing a successful Kickstarter campaign and developing a global supply chain. Previously, Jessy was a Senior Mechanical Engineer at Aila Technologies, leading the development of retail hardware and software products, and held multiple engineering roles at Procter & Gamble, focusing on next-generation product design and performance modeling for Gillette products. Jessy holds a Master of Science and a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute.
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Magurobotics
Zombait is the fishing world’s first robotic fishing lure to make dead fish look alive. Ditch the live bait and try Zombait out for size, with its groundbreaking method of bringing fish back to life. Zombait creates a superior fishing experience by creating a realistic, injured swimming fish to attract your prey. Insert a lure into the mouth ofyour dead bait, attach your hook, and get to makin’ dead bait history.