Kara Purves

Kara Purves is an accomplished marketing professional with extensive experience in leading marketing strategies and teams across various sectors. Currently serving as the Group Marketing Director at Zonal since January 2019, Kara manages brand strategy and market positioning for a technology provider in the hospitality industry. Prior roles include Area Marketing Manager for Lloyd's Register in the UK & Ireland and Northern Europe, where Kara oversaw marketing functions, managed teams, and led significant initiatives during corporate restructuring. Additional experience includes roles at The Pohly Company and United Advertising Publications, complemented by advanced degrees in Marketing and English & French from the University of Strathclyde and the University of St Andrews, as well as a certification in Digital Marketing.