Massimo Pighin

Massimo Pighin is a seasoned marketing professional with extensive experience in the wine and spirits industry. Currently serving as Marketing Activation Manager at ZONIN1821 since May 2022, Massimo leads the creation and execution of marketing projects while collaborating closely with sales teams, head office staff in Italy, and external marketing agencies. Previously, Massimo held various roles at Mondial Wine Ltd from February 2014 to April 2022, including Marketing Manager, where strategic marketing initiatives aligned with company objectives were developed. Earlier career experiences include accounting internships and roles focused on debt collection, insolvency procedures, and accounting control at CPA-certified public accountant firms. Massimo holds a Master of Science in Economics from Università degli Studi di Udine and multiple qualifications from the Wine & Spirit Education Trust, including Level 3 in Wine.