Lina B.

Lina B. is an experienced marketing professional with a strong background in campaign management and brand activation, currently serving as the Marketing Campaign & Brand Activation Manager at zooplus since November 2018. Lina has a proven track record in strategic development, international coordination of marketing activities, KPI performance tracking, and project management. Previous roles include Marketing Manager Content Cooperations and Working Student in Content Marketing at zooplus, and Working Student Performance Marketing at lastminute.com, where skills in SEO, SEA, and social media management were honed. Lina's educational qualifications include a Master of Arts in Tourism Management from Hochschule München University of Applied Sciences and a Bachelor of Arts in Business Administration from Hochschule Mittweida, complemented by a semester abroad at Berkeley College.