Zooplus
Sarafina Demmer is a seasoned marketing professional with extensive experience in campaign management and brand development. Currently serving as a Senior Promotion Execution & Evaluation Manager at zooplus since April 2024, Sarafina previously held the role of Senior Global Campaign Manager at the same company from November 2019 to December 2022, where responsibilities included defining and implementing a central campaign process and leading multi-country campaigns. Prior experience at PAYBACK spanned multiple roles, including Brand Manager and Marketing Manager, focusing on brand development, corporate identity, campaign planning, and execution. Sarafina also contributed to Amazon as an Associate Brand Specialist, managing vendor relations and marketing initiatives. Earlier roles encompassed various marketing functions at Interhyp AG, Tchibo, and 1-2-Social, showcasing a strong foundation in both strategic and operational marketing. Sarafina holds a Master of Science in Business Administration with a marketing focus from Universiteit van Amsterdam and a Bachelor of Arts in Communication Science from Ludwig-Maximilians-Universität München.
Zooplus
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Zooplus AG, also known as zooplus.de, is a Germany-based retailer of pet supplies. The Company markets products mainly through its online stores. The Company offers over 8000 products, including dry and wet pet food and food supplements, accessories, including toys, care products, and hygiene products, scratching posts, dog baskets. It sells food and accessories for dogs, cats, small animals, birds, reptiles, fish and horses and delivers the goods to approximately20 countries. The Company also provides a range of free content and information accessible through its Websites, such as veterinary and other animal-related advice, as well as interactive features, such as discussion forums and blogs. It operates through a number of subsidiaries, such as bitiba GmbH, matina GmbH, zooplus services Ltd, zooplus polska zoo, zooplus services ESP sl, zooplus france sarl, zooplus Pet Supplies and Trade Ltd, and zooplus italia Srl.