Zooplus
Svenja Kniep is an accomplished Group Brand Manager at zooplus since July 2017, specializing in strategic brand management and growth, with significant achievements in leading and developing premium private labels, optimizing marketing strategies, and enhancing brand awareness and customer loyalty. Prior experience includes roles as Senior Product Manager at zooplus, where Svenja was responsible for innovative brand management within the pet food sector, along with a decade of experience at Alpenhain Käsespezialitäten-Werk GmbH & Co. KG in various product management roles, focusing on marketing strategies for cheese products. Svenja also held positions at Bergader Privatkäserei GmbH, beginning as a Junior Product Manager and advancing to Product Manager, where responsibilities included brand strategy, product development, and market analysis. Svenja holds a Diplom-Kauffrau degree in Sales, Marketing, and Consumption from Universität Trier and Universität Gesamthochschule Essen.
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Zooplus
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Zooplus AG, also known as zooplus.de, is a Germany-based retailer of pet supplies. The Company markets products mainly through its online stores. The Company offers over 8000 products, including dry and wet pet food and food supplements, accessories, including toys, care products, and hygiene products, scratching posts, dog baskets. It sells food and accessories for dogs, cats, small animals, birds, reptiles, fish and horses and delivers the goods to approximately20 countries. The Company also provides a range of free content and information accessible through its Websites, such as veterinary and other animal-related advice, as well as interactive features, such as discussion forums and blogs. It operates through a number of subsidiaries, such as bitiba GmbH, matina GmbH, zooplus services Ltd, zooplus polska zoo, zooplus services ESP sl, zooplus france sarl, zooplus Pet Supplies and Trade Ltd, and zooplus italia Srl.