Vera Pichardo

Head Of Customer Research & CX Insights at Zooplus

Vera Pichardo has a diverse work experience in various industries. Vera most recently worked at zooplus as the Head of Customer Research & CX Insights. Prior to that, they held roles such as Team Lead Customer Research & Branding and Senior Brand & Market Research Manager at the same company. Before joining zooplus, Vera worked at Namics – A Merkle Company as a Skill-Group Lead Research & Insights. Vera also has experience in marketing and branding consultancy, having worked at Gruppe Nymphenburg Consult AG. Additionally, Vera has served as a Market Researcher at Aeme Asesores en Mercadotecnia and held research positions at the Leibniz Institute for Neurobiology and Otto-von-Guericke-University Magdeburg.

Vera Pichardo holds a bachelor's degree in Psychology from Otto-von-Guericke University Magdeburg. Vera then pursued a Master of Science degree in Cognitive Neuroscience from the same institution. Prior to that, they earned a Diplom in Psychology from Universidad Autónoma de La Laguna, A.C.

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