Ken Yanhs

Chief Marketing Officer at Zoovu

Ken Yanhs has a diverse work experience spanning over two decades. Ken is currently serving as the Chief Marketing Officer (CMO) at Zoovu since March 2023. In this role, they lead global marketing efforts, addressing consumer problems on a mass scale.

Prior to Zoovu, Ken worked as the Senior Vice President (SVP) of Marketing at IntelyCare from December 2019 to March 2023. Ken played a crucial role in heading the marketing department of this rapidly growing health tech startup.

From September 2017 to December 2019, Ken served as the Executive Vice President (EVP) of Marketing at Zappi. Ken was responsible for leading teams in Boston and London, focusing on product and consumer marketing for their automated insights platform, which helped global brands like Pepsi, IBM, and Amazon make data-driven decisions.

Ken also has experience in the education sector, having worked as the Director of Marketing at LEGO Education from September 2015 to September 2017. Here, they established the Boston HQ for LEGO in the education market and developed marketing strategies to drive sales and increase brand reach.

In addition, Ken held positions at itslearning AS as the Global Director of Marketing Demand Generation from May 2014 to August 2015, where they drove global marketing and demand generation strategies. Ken also worked at EF Education First as the Global Director of Digital Development and Design from July 2012 to June 2014, leading a team across multiple locations to create innovative digital campaigns and infrastructure.

Before that, Ken served as the Senior Director of Digital Product Management and Strategy at WGBH from November 2009 to July 2012. In this role, they led a group responsible for creating digital experiences and marketing platforms to convert user data into customers and members.

Ken's early career included roles at Bain & Company as the Global Manager of Online Technology Products from December 2008 to November 2009, at Digitas as a Manager from July 2007 to November 2008, and at Bain and Company as the Global Digital Communication Specialist from July 2003 to July 2007.

Overall, Ken Yanhs has extensive experience in marketing, strategic leadership, and digital technology across various industries and has demonstrated success in driving growth and innovation.

Ken Yanhs has a Certificate in Publishing from the Radcliffe Publishing Course, where they studied publishing books, magazines, and digital content. Additionally, they hold a Bachelor of Arts (B.A.) degree from the University of Oregon, with a focus on English and Chinese Literature.

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Timeline

  • Chief Marketing Officer

    March, 2023 - present

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