Erick Ramirez de Arellano

Erick Ramirez de Arellano is a seasoned marketing professional with extensive experience in driving growth and brand positioning across various industries. Currently serving as Head of Marketing Americas at Zoppas Industries Heating Element Technologies since January 2024, Erick previously held the role of Commercial and Marketing Director at Prixz, where responsibilities included developing comprehensive marketing strategies and enhancing brand visibility. Prior to that, Erick was the Sales and Marketing Director at Elica, focusing on expanding brand presence in North America and optimizing product strategies. Earlier roles included Continental Product Manager and OEM Sourcing Leader at Mabe Corporativo, showcasing a strong background in product management and supplier negotiations. Erick holds a Bachelor's degree in Industrial Engineering from Universidad Iberoamericana and an MBA from ESERP Business & Law School, complemented by executive education from IESE Business School.