Elizabeth Hoffman

Elizabeth Hoffman, MBA, PMP, is an AI-focused strategic marketing leader currently serving as the Head of Marketing Strategy, Insights, and Analytics at ZS. With an extensive background in marketing communications, Hoffman previously held roles at organizations such as Cancer Treatment Centers of America and Deloitte, where they crafted impactful strategies and led cross-functional teams to drive business growth. Their entrepreneurial spirit led to the founding of a consulting firm that supports various clients in enhancing brand experiences and optimizing marketing efforts. An early adopter of technology, Hoffman is passionate about leveraging artificial intelligence to innovate and maximize return on investment for marketing teams.