Nicholas Basi serves as the CEO of ZUGO Group, focusing on disrupting financial services and addressing The Advice Gap since December 2023. Concurrently, Nicholas holds a position as Non-Executive Director at Allerwell, which employs AI to assist allergy sufferers by identifying unsafe ingredients. With extensive experience in financial advisory, Nicholas has been a Director at Onvestor Advisory Limited since August 2011, where the firm collaborates with other advisory businesses to provide comprehensive client services. Additional roles include Managing Director at Orion Property Limited, overseeing residential property development in Greater London, and previous directorships in various financial ventures, including Basi & Basi Financial Planning Limited and Onvestor Reporting. Nicholas's educational background includes degrees in Money, Banking & Finance, and Financial Services from the University of Birmingham and Coventry University, respectively.
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