Celia Bras

Celia Bras serves as the Head of Global Digital Marketing at Zühlke Group since April 2025 and is a Visiting Professor at UMinhoExec since April 2021. Previously, Celia held the position of Chief of Staff at Tonic Easy Medical, where collaboration with executive leadership to define strategic objectives and enhance marketing operations was key. A long tenure at Adclick, from October 2010 to March 2024, included roles as Chief Operations Officer and Country Manager for Spain and LATAM, focusing on data-driven marketing strategies and business growth in the Spanish market. Earlier experience includes teaching at Instituto Politécnico do Cávado e do Ave and serving as COO at Emailbidding. Celia holds advanced degrees in Marketing Management and Business Management from Porto Business School and the University of Porto, respectively.