Silvia Pérez

Silvia Pérez is the Brand & Communications Director at Zumex Group, a position held since April 2013, where a focus on international marketing and communications has established the company as a leading reference in the industry. With expertise in brand culture and communications, Silvia has spearheaded the modernization and repositioning of the Zumex brand, creating a comprehensive marketing department and leading initiatives for company growth. Prior experience includes roles as a Strategic Planner at Engloba_Adtiviti and as a Creative and Strategic Planner at Publips Serviceplan, specializing in strategic communication, brand consulting, and campaign development. Educational credentials encompass advanced degrees in corporate social responsibility, digital marketing, executive coaching, and marketing management from prestigious institutions.