Alejandro Pereda

Alejandro Pereda has a diverse work experience that spans over two decades. Alejandro started their career as a Marketing & Sales Systems Analyst at Ford Motor Company in 2001. After that, they worked for Euromoney Institutional Investor, where they held several roles including Senior CRM Account Manager, Senior Marketing Systems Manager, and eventually Head of Insight and Analytics - Marketing. In these positions, Alejandro was responsible for leveraging data and technology to extract value and provide actionable insights to different divisions. Alejandro also implemented marketing systems and processes, trained users, and managed Martech projects. In 2020, they joined Zephr as a Solutions Architect, where they translated client visions into technical requirements and focused on martech, IDAM, data strategy, reporting, and analytics. Currently, they are a Senior Solutions Architect at Zuora, a position they started in 2023.

Alejandro Pereda has a strong educational background in the field of International Finance. Alejandro obtained a Master of Science (MSc) degree in International Finance from SKEMA Business School and another Master of Science (MSc) degree in International Finance from the University of Westminster. Prior to that, they completed a Licenciatura degree in Business Technology from Tecnológico de Monterrey and a Diploma in International Finance & NAFTA Regulations from Texas A&M International University. In addition to their formal education, Alejandro also holds a certification in Data Science, which they obtained from Coursera in July 2019, through a course titled "A Crash Course in Data Science".