HF

Hayley Ferrante

Director, Digital Programs at Zuora

Hayley Ferrante has a diverse work experience in various marketing roles. Hayley is currently the Director of Digital Programs at Zuora, where they are responsible for overseeing the digital programs. Prior to this, they served as the Head of Global Demand Program Strategy at Zuora, where they developed and implemented strategies to drive global demand. Hayley also worked as a Senior Manager of Global Campaigns at Zuora, where they managed global campaigns.

Before joining Zuora, Hayley worked at Adobe as the Head of Marketo Engage Growth Demand Generation. In this role, they led the demand generation efforts for Marketo Engage, focusing on driving new business growth. Hayley also served as a Marketing Manager for Marketo New Business Demand Generation, where they led demand creation efforts and developed comprehensive demand plans.

Hayley started their career at Marketo, where they gained extensive experience in demand generation. Hayley held the positions of Senior Marketing Specialist and Marketing Specialist, where they executed cross-channel demand strategies and implemented marketing technologies. Hayley also developed in-depth knowledge in Marketo and Salesforce and successfully executed various marketing campaigns.

Earlier in their career, Hayley worked as a Social Media and Marketing Coordinator at Beach Street Inn and Suites, where they coordinated social media and marketing activities.

Overall, Hayley Ferrante has a strong background in demand generation, campaign management, and digital marketing.

Hayley Ferrante completed their high school education at Presentation High School from 2008 to 2012. Hayley then pursued higher education at the University of Nevada, Reno, where they graduated in 2016 with a Bachelor of Science degree in Business Marketing, focusing on the field of Marketing.

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Timeline

  • Director, Digital Programs

    May, 2023 - present

  • Head Of Global Demand Program Strategy

    November, 2021

  • Sr Manager Global Campaigns

    February, 2021

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