Pragya Priyadarshini

Pragya Priyadarshini has a diverse work experience, starting their career as a Graphic Design Intern at Oxford Entrepreneurs in 2018. In 2019, they worked as a UX/UI Design Intern at Mind Lens Worldwide before joining INLINE Studio as a Studio Manager. During their time at INLINE Studio, they developed skills in managing studio operations.

However, their main focus has been as a Product Designer at Yayzy since September 2019. As the sole designer on the team, they played a critical role in conceptualizing and launching the award-winning Yayzy app on iOS and Android. Pragya worked closely with co-founders, a Chief Product Officer, and other designers to iterate and develop end-to-end features in an agile environment. Pragya conducted research through usability tests and user interviews to validate hypotheses and solve user problems, using high-fidelity prototypes and qualitative tests. Pragya collaborated effectively with engineers through wireframes and sketches to shape new products and overcome any obstacles. Pragya also played a role in Yayzy's rebranding efforts, including the design of the new logo, website, and app look & feel. Additionally, Pragya created measurement frameworks and built Yayzy's first design system to track product usage. Pragya contributed to the company's growth by participating in the hiring process for Product Designers and Engineers.

Pragya'smost recent experience is as a Product Designer at Zuora, starting in 2023.

Pragya Priyadarshini attended the University of Westminster where they pursued a degree in Graphic Communication Design BA (hons), with a focus on Graphic Design. Prior to that, they studied at the Global Indian International School in Singapore and completed the International Baccalaureate Diploma Programme.