Corinna M. Conti

Corinna M. Conti is a highly experienced marketing professional currently serving as Senior Projektleiterin MarTech at Zürcher Kantonalbank since May 2018, where responsibilities include the advancement of automation and personalization across digital platforms and the implementation of Adobe's Real-Time Customer Data Platform. Previously, Corinna held the position of Senior Projektleiterin Touchpoint Management & Innovation, focusing on personalization strategies, A/B testing, and the development of performance dashboards. Earlier roles include Senior Account Executive at Y&R Group Switzerland, where strategic digital consulting for key accounts was a primary focus, and Junior Digital Marketing Managerin at Zürich Versicherungs-Gesellschaft AG, overseeing the relaunch of an e-commerce site and managing various digital marketing channels. Corinna's educational background includes a Master of Arts in Marketing, Services and Communication Management from the University of St.Gallen and a Certificate in Advanced Studies in Digital Analytics in Marketing from Lucerne University of Applied Sciences and Arts.