Peter A. Klarer

Peter A. Klarer is a seasoned professional in digital content and CRM marketing, currently serving as the Senior Digital Content & CRM-Marketing Automation Manager at Zürcher Kantonalbank since May 2024. With prior experience as a Junior Campaign Manager and Digital Content Manager at Sunrise GmbH, Peter specialized in enhancing online customer journeys and targeted campaigns. Earlier roles include VOD Content Manager at UPC Schweiz GmbH, managing multimedia offerings and coordinating with major film studios, and an Online Marketing Intern at Rabattcorner, where foundational skills in marketing and customer support were developed. Peter holds a CAS in Digital Commerce from ZHAW School of Management and Law, and both a Master of Arts in Strategic Communication & Management and a Bachelor of Arts in Journalism and Communication Studies from the University of Zurich.