Serpil Erdal Usuğ

Serpil Erdal Usuğ is a seasoned professional in Business Intelligence and Data Analytics, currently serving as the BI & Data Analytics Coordinator at Zurich Insurance since June 2025. Prior experience includes over 22 years at Turkcell Technology, where Serpil held roles such as Principal BI Architect & Data Analyst and Technical Product Manager, leading significant projects like the Digital Cockpit for digital transformation. Expertise encompasses the development of product vision and strategy, data analysis, and MicroStrategy solutions, alongside technical leadership of a team of 20. Earlier experience as an Analyst Developer & System Engineer at Istanbul Technical University focused on software requirements analysis and system improvements. Serpil holds a Bachelor's degree in Mathematics Engineering from Istanbul Technical University.