TI

Timofei Iakovlev

Country Manager - Russia & CIS at ZURU Edge

Timofei Iakovlev is an experienced professional in brand management and business growth, currently serving as Country Manager for the CIS Region at ZURU Edge since August 2022, successfully launching multiple brands and expanding market presence. Previously, Timofei held a similar position at ZURU Toy Company, where impressive revenue growth from $4 million to $40 million and a rise in market ranking from 22nd to 2nd were achieved. Timofei's earlier experience includes a significant role at Hasbro, leading e-commerce strategy and channel management, and positions at Mars Petcare US, British American Tobacco, and Procter & Gamble, demonstrating a strong foundation in sales and marketing. Timofei holds a degree in Economics and Management from СПбГУЭФ.

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