Chris Tan Cheen Yuet

Chris Tan Cheen Yuet is an accomplished professional in the field of franchise operations, currently serving as the Manager of International Franchise & Operations at ZUS Coffee since August 2023. With a robust background that includes roles such as Head of International Operations at Loob Holding and Senior Regional Franchise Business Manager for Asia Pacific at The Coffee Bean & Tea Leaf®, Chris has demonstrated expertise in developing strategic growth plans and executing franchise expansion strategies across international markets. Previous experience includes key positions at Starbucks and Munchy's, where Chris led operational improvements and business development initiatives. Chris holds an MBA from the University of Nottingham Malaysia and has furthered education in international franchise law at UNSW, along with an Associate's Degree in Computer Systems Networking and Telecommunications from the University of Cambridge.