Thierry Cherf

Thierry Cherf is a seasoned professional in investment solutions, currently serving as Partner and Head of the Geneva office at ZWEI Wealth. With extensive experience in sales and distribution across prestigious institutions such as UBP, LGT, and Bank J. Safra Sarasin, they have specialized in marketing, competitive analysis, and business development with a focus on institutional investors and pension funds. Cherf has also held key roles at Zurich Financial Services and Syz Group, contributing to a robust career that began with an MBA from ECADE in 1988. Currently, they serve as an administrator at ATAC Distribution while continuing their impactful work in the financial sector.