Marketing and Brand Management

The Marketing and Brand Management team at Zweifel Pomy Chips is responsible for developing and executing marketing strategies, managing brand communication, and enhancing brand visibility through trade marketing, sponsoring, and events. They create engaging multimedia content, oversee product branding, and ensure consistent brand experiences across all customer touchpoints, including ecommerce. The team also analyzes market trends and sales data to refine their approaches and maximize the impact of their campaigns.