Abi Williams

Abi Williams is an experienced communications professional with a strong focus on social media and graphic design. Currently, as an Associate Graphic Designer and Social Media Community Manager at Zwift, responsibilities include engaging with the community and collaborating with creative teams to develop impactful content. Previous roles include Social Media Executive at PaceUp Media, managing multiple sports brands, and Social Media Coordinator at Rapha Racing Limited, where significant achievements included a 30% growth in global social media channels and successful execution of large-scale campaigns. Earlier experience includes positions as a Customer Service Advisor at Global, a Customer Service Assistant at Waitrose, and a Features Intern at Hearst Magazines UK, showcasing a diverse skill set in customer service and content creation.