Mark Cote is an experienced product leader currently serving as Head of Product and VP of Content at Zwift, where responsibilities include co-leading game and content experiences and driving innovative solutions for users. Prior to Zwift, Mark Cote held multiple roles at Specialized Bicycle Components, including Active Category Leader, CMO, and Leader of Integrated Technologies, focusing on enhancing the bicycle's role in transportation and fitness. Mark Cote has a strong background in strategic product development, marketing, and aerodynamics, with expertise in managing teams to create cutting-edge cycling technologies. Mark Cote holds a BS in Mechanical Engineering from the Massachusetts Institute of Technology.
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