Efrat Zadik

Efrat Zadik is an experienced professional in App Store Optimization (ASO) and Search Engine Optimization (SEO) with a strong background in digital marketing. Currently serving as ASO Manager at Zynga since October 2021, Efrat previously held the position of ASO & SEO Manager at SciPlay Corporation and ASO Manager at Ilyon. Efrat's expertise includes developing localization strategies, conducting keyword research for multiple languages, optimizing app pages, and analyzing competitors. Prior to these roles, Efrat worked as Senior SEO Manager at WebGroup ltd, where responsibilities included managing team workflows, executing SEO strategies, and maintaining client relationships. Efrat also has experience as a Content Editor and Tour Guide, showcasing a diverse skill set cultivated through a solid educational background in Information Science and English Literature from Bar-Ilan University.