Jacob Claussen

Sr. Director, Marketing Analytics/publishing Platform ML at Zynga

Jacob Claussen is an experienced data science professional currently serving as Sr. Director of Marketing Analytics/Publishing Platform ML at Zynga, where responsibilities have included managing data science for mobile games and providing strategic recommendations based on detailed analyses of metrics such as revenue and user engagement since November 2016. Prior to this role, Jacob held various positions within Zynga, including Director of Publishing Platform ML and Director of Marketing Analytics/Data Science. Jacob's experience also includes a consultative role at ComfortableClub.com, where a significant increase in conversion rates was achieved through data analysis. In academic pursuits, Jacob earned a PhD in Physics from The University of Texas at Austin, complemented by research and teaching roles at both The University of Texas at Austin and the University of Chicago.

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Zynga

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Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. Zynga pioneered social games with the belief that if it could make games simple, accessible and social the world would start playing.


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