Katerina Theofila

Katerina Theofila is an accomplished Creative Director in marketing, currently leading an international team at Zynga since November 2020, focusing on Acquisition and Retention Marketing for AAA titles. Prior experience includes a significant role at Glu Mobile, where Katerina elevated the in-house creative agency "Superglu," managed cross-functional teams of artists, and implemented effective marketing campaigns for popular games. Katerina's career also encompasses positions at Electronic Arts and Playfish, where leadership and creative excellence were demonstrated across various marketing projects. Katerina holds a BSc in Multimedia Technology & Design from Brunel University and a Master's degree in Mass Communications from London Metropolitan University.