Samantha L.

Samantha L. is a seasoned professional with extensive experience in revenue optimization, business analytics, and data visualization. Currently serving as Manager of Revenue & Analytics at Zynga since May 2020, Samantha has leveraged A/B testing and business intelligence to enhance ad revenue across the company's game portfolio. Prior to this role, experience included a Business Insights Analyst position at Walmart eCommerce, where Samantha conducted quantitative analyses to significantly grow a multi-million-dollar business and improve customer engagement through innovative tools. Earlier internships at Stryker and hotdot.tv further demonstrated Samantha’s expertise in data visualization, market research, and strategic recommendations that positively impacted business performance. Samantha holds a Bachelor of Arts in Business Administration with a focus on Information Systems, Operations & Supply Chain Management, and Marketing from the UW Foster School of Business.