Insights

CookUnity Adds Hew Loyd to Lead Marketing

George PaulNews
CookUnity

Image credit: CookUnity

Food tech startup CookUnity has made a big hire as it looks to expand its unique tech-infused meal delivery platform to new locales with the hire of Hew Loyd as its Chief Marketing Officer.

CookUnity has been called the “Spotify for food,” where cooks are the artists and meals are their songs. Instead of music coming out of your speakers, the platform's ready-to-eat meals made by top chefs of your choice come right to your front door.

The Brooklyn-based chef-to-consumer platform, which just closed a $15.5 million Series A funding round, has its eye on expansion into new markets, including LA and Austin. This is where Loyd steps in.

Loyd is a veteran marketer who most recently served as CMO at Unilever’s Sir Kensington’s, where he helped the company achieve consistent revenue growth and produced the award-winning "Abandon All Bland" campaign. Prior to that, he held top marketing jobs at Master & Dynamic Audio and Fossil's Misfit, and also served as VP Marketing at Old Navy and Method Products.

In a statement provided to The Org, CookUnity stated “Hew’s roles, brands and accomplishments speak to his curiosity as much as they do to his category agnosticism. He has been an entrepreneur and a consultant, working on the agency side as well as the client side. He has built startups, worked for challenger brands and for Fortune 50 companies alike. He's built thriving brands and products within the categories of Consumer Products, Apparel, Tech, CPG and now Direct-to-Consumer Subscription Marketplace. And as a CMO he has balanced the heart with the brain, analytical with creative, high growth with lasting impact, and the crackle of penetrating pop culture with the gravity of building a legacy.”

Loyd joins CookUnity as the company looks to sustain its recent surge in growth. The company’s platform has grown over 550% year-over-year and over the past 12 months, platform sales grew from about 35,000 to over 300,000 meals a month.

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