5 Common Employer Branding Mistakes (& What to Do Instead)

A 15-minute Crash Course in Employer Branding

Right now, there are roughly 2 job openings for every 1 available worker in the U.S.

It makes sense, then, that employers today are under increased pressure to find new, creative ways to draw top-tier candidates into their talent pipelines. And while the tactics vary, the consensus is that establishing a strong employer brand is key to solving these growing recruiting challenges.

But what does “employer branding” really mean?

In this 15-minute webinar, we share the the answer to that question, plus:

• 5 common employer branding missteps (+ what to do instead)
• Concrete strategies that you can use to level up your employer brand

Stick around — the presentation is followed by a 15 minute Q&A session with The Org’s Director of Talent Acquisition, Ingrid Pappalardo, MSHR, PHR, who fields questions about how to build an employer brand that packs a punch and piques the interest of potential candidates.

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