5 Ways to Generate More Leads on LinkedIn

1. Org Charts in LinkedIn

An immediate way to improve your LinkedIn prospecting experience is adding org charts. You can quickly identify key decision-makers and find additional stakeholders on the teams they manage. This makes mapping your accounts and discovering new leads much more efficient.

You can use these org charts in your outreach as well, referencing your prospects team members or for finding multiple recipients for your multithreading efforts. With The Org’s chrome extension for LinkedIn, you can also request profiles to be added to org charts if they don’t already exist.

2. Monitor Competitor Mentions

Staying informed about your competitors can provide valuable insights and opportunities for engagement. Use LinkedIn’s search feature to find posts mentioning your competitors. Look for posts where users discuss their experiences, both positive and negative.

Afterwards, comment on these posts with insights or questions, positioning yourself as a knowledgeable and helpful resource. Pay attention to complaints or issues that prospects have with competitors, and tailor your outreach to address these pain points either in the post or by messaging them directly.

3. Users Interacting with Your Posts or Company Posts

Engaging with users who interact with your content can lead to valuable connections. Users that like, comment, or share your posts are already familiar with your product. These leads are generally easier to convert and your outreach won’t be as cold. You can even use these interactions to begin engaging with them directly in the post.

4. Shared Experiences for Personalization

Finding common ground with your prospects can make your outreach more effective and personalized. Using LinkedIn’s search and filters to find prospects who attended the same school or university as you is an easy way to introduce yourself. Similarly, identifying prospects who have worked at the same companies as you or your colleagues can increase the chances of a positive response. Lastly, looking for shared group memberships or interests provides another avenue for establishing a connection and fostering engagement.

5. Prospects in New Roles

You’ll often see your peers or professionals in your network posting about their new positions they’ve recently joined. Job changes are an incredibly important signal in sales that often means the person in this new role could be open to tools or services as they review their current processes.

To find if anyone in your network has recently changed roles, you can go to your “Notifications” tab and look at your daily updates. To stay ahead of the curve for job changes, you can also set alerts for company job postings and when they’ve been removed, search for the title at the company and look for recent hires.

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