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50 Emerging HR Tech Startups to Watch in 2022

By Sarah Hallam

Last updated: Feb 15, 2023

More than $12.3 billion of venture capital was poured into HR tech startups in 2021. 2022 has started out with a similar trend—just four deals have accounted for $1.4 billion of fundraising in the space. In an increasingly crowded industry, The Org compiled a list of 50 U.S. HR tech startups to look out for this year.

Credit: Getty Images
Credit: Getty Images

Human resources teams—which are increasingly referred to as People and Culture teams within tech startups— are managing an ever-increasing amount of information about their employees.

As a result, the reliance on tools and software that help keep track of everything from a recruiting pipeline to vaccination records and standardized onboarding procedures to workplace culture surveys has been more and more crucial for People leaders to carry out their jobs.

“An HR tech stack is now necessary,” Garret Star, Director of Partnerships at Greenhouse, told The Org. “These tools are helping HR managers automate manual processes, save time and remove human error.”

The Org put together a list of 50 emerging HR tech startups that have raised more than $30 million since the start of 2020. Learn more about our biggest takeaways for the industry below.

HR tech by the numbers

hr tech market map

A market map of all 50 emerging U.S. HR tech startups. Credit: Jenny Nilsson.

To help sort through the list of software companies, The Org’s research team sorted each HR Tech startup into one of six categories:

  • Recruiting
  • Payroll & Benefits
  • Learning & Development
  • Performance Management
  • Workplace Culture
  • Operations Management

While this is not an exhaustive list of what Human Resources and People and Culture teams cover, a few trends emerged while compiling this year’s list.

1. Recruiting software dominates the space

With 18 out of 50 startups (36%) gaining fundraising traction in the past two years dedicated to recruiting workflows, it’s clear that hiring and recruiting talent will be a competitive space to watch.

Jennys Hr tech pie chart

Recruiting software accounts for 36% of U.S. HR tech startups featured in our list. Source: The Org.

2. Investors are opening up their wallets

The startups on this list have raised over $6 billion in venture capital all together, with the average HR tech raising $123 million since 2020.

This follows last year’s trend, in which HR tech startups globally raised $12.3 billion in 2021—roughly 3.6 times the amount raised in 2020.

2022 has started out with a similar bang for HR tech. Just four deals have accounted for $1.4 billion of capital raised by HR tech startups this year.

However, even if HR techs are gaining investor’s attention, its returns are still uncertain. None of the HR techs featured on this list have passed a billion-dollar valuation, meaning the age of HR tech unicorns might be upon us later in the year.

3. California is the HR tech hub

Our roundup includes 50 companies with headquarters based in the U.S.

Even though several of the companies on this list are remote or have multiple offices around the country and even the globe, Silicon Valley is crowned as the top place to run an HR tech startup.

Jenny's HR tech bar chart

The San Francisco Bay Area still reigns supreme as a popular choice to run a startup. Source: The Org.

24 HR tech startup HQs live in the San Francisco Bay Area, with the next biggest hub in New York, with 13 startups. The Los Angeles area counts four, and nine other U.S. cities are represented.

50 Emerging HR Techs

The table below rounds up all 50 HR tech startups we compiled based on most recent fundraising rounds and valuations.

Click on a company name to see the org chart for that startup, which leaders to see the leaders are behind these massive fundraising rounds, which teams are hiring currently and more.

LogoCompany Org ChartCategoryFundingSeriesLocation Team Size
DeelDeelPayroll & Benefits$604MSeries DSan Francisco, CA501-1000
CheckrCheckr Recruiting$559MSecondary MarketSan Francisco, CA251-500
SinglePayDailyPayPayroll & Benefits$514MSeries DNew York, NY251-500
ripplingRippling Operations$447MSeries CSan Francisco, CA251-500
papaya globalPapaya GlobalPayroll & Benefits$444.5MSeries DNew York, NY101-250
LatticeLattice Performance Management$382.5MSeries FSan Francisco, CA101-250
ParadoxParadox Recruiting$253.3MSeries CScottsdale, AZ51-100
360learning360LearningLearning & Development$242.6MPrivate EquityNew York, NY251-500
trusted healthTrusted Health Recruiting$174.5MSeries CSan Francisco, CA11-50
EnvoyEnvoy Workplace Culture$170.2MSeries CSan Francisco, CA251-500
karatKaratRecruiting$169.1MSeries CSeattle, WA101-250
justworksJustworks Operations$143MSeries ENew York, NY501-1000
payactivPayActiv Payroll & Benefits$133.7MSeries CSan Jose, CA101-250
betterworksBetterworksPerformance Management$129.5MSeries UnknownNew York, NY101-250
leverLeverRecruiting$122.8MSeries DSan Francisco, CA101-250
ShiftsmartShiftsmartOperations$120.6MSeries CDallas, TX11-50
The Mom ProjectThe Mom ProjectRecruiting$115.6MSeries CNew York, NY101-250
snappySnappyWorkplace Culture$104.8MSeries CNew York, NY251-500
gloatGloat Performance Management$102.6MSeries CNew York, NY101-250
humuHumu Workplace Culture$100.6MSeries CMountain View, CA51-100
HomebaseHomebasePerformance Management$99MSeries BSan Francisco, CA251-500
yelloYello Recruiting$89.4MSeries UnknownChicago, IL101-250
InstaworkInstawork Recruiting$88MSeries CSan Francisco, CA51-100
codesignalCodeSignalRecruiting$87.5MSeries CSan Francisco, CA11-50
Legion TechnologiesLegion TechnologiesPerformance Management$85.5MSeries CRedwood City, CA51-100
lyndioSyndioPayroll & Benefits$83.4MSeries CSeattle, WA11-50
jobcaseJobcaseLearning & Development$78.6MPrivate EquityCambridge, MA101-250
OysterOysterOperations$74.2MSeries BCharlotte, NC251-500
EaseEase Operations$68.6MSeries CSan Francisco, CA101-250
CentricalCentricalLearning & Development$66MSeries CNew York, NY101-250
Criteria CorpCriteria CorpPerformance Management$64.3MPrivate EquityWest Hollywood, CA101-250
simplrSimpplrWorkplace Culture$61.1MSeries CRedwood City, CA101-250
WorkstreamWorkstreamRecruiting$58MSeries BSan Francisco, CA11-50
charthopChartHopWorkplace Culture$54MSeries BNew York, NY51-100
EspressiveEspressiveLearning & Development$53MSeries BSanta Clara, CA101-250
senseSense Recruiting$53MSeries BSan Francisco, CA51-100
CareRevCareRevRecruiting$51.3MSeries ALos Angeles, CA101-250
TorchTorchLearning & Development$47.8MSeries BSan Francisco, CA101-250
HireEzHireEZ Recruiting$45.5MSeries BMountain View, CA101-250
sounding boardSounding BoardLearning & Development$45MSeries BFoster City, CA11-50
True WorkTrueWork Payroll & Benefits$44.9MSeries BSan Francisco, CA51-100
WorkStepWorkStepRecruiting$42.2MSeries BSan Francisco, CA11-50
crosshqCrosshqRecruiting$40.6MSeries ADanville, CA11-50
carrotCarrotWorkplace Culture$40.4MSeries UnknownRedwood City, CA11-50
gtmhubGtmhubPerformance Management$40.3MSeries CDenver, CO51-100
Fuel50Fuel50Learning & Development$36.1MSeries BLaguna Niguel, CA51-100
BrightHireBrightHireRecruiting$36MSeries BNew York, NY51-100
RippleMatchRippleMatchRecruiting$34.2MSeries UnknownNew York, NY501-1000
HireAtHireAtRecruiting$33.1MSeries UnknownNew York, NY11-50
bambeeBambeeOperations$33MSeries BLos Angeles, CA101-250
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