DraftKings has named its new Chief Marketing Officer, Stephanie Sherman, as the online sports betting market expands to more states.
Sherman is no stranger to DraftKings and was among the digital sports entertainment and gaming company’s first 15 employees when she joined nine years ago. Most recently she served as the company’s SVP of Marketing.
Before joining DraftKings, Sherman spent almost six years at Vistaprint and managed the company’s offline acquisition team.
“Since our early days as an insurgent daily fantasy business, Stephanie has been a driving force of our growth and contributed hugely to DraftKings becoming a household name and a global, multi-product digital entertainment company enjoyed by millions of consumers,” DraftKings Co-founder and President Matt Kalish stated in a press release. “I am thrilled to elevate Stephanie as our Chief Marketing Officer and gain her integral perspective within our executive leadership team.”
The decision to promote Sherman comes ahead of perhaps the most significant moment of the year for the company, the Super Bowl. In her expanded leadership role, she will continue to lead future marketing for brand and agency campaigns as well as media buying and influencer strategy as she works to optimize DraftKings’ marketing capabilities.
Her promotion also closely follows the launch of legalized sports betting in New York earlier this month, which immediately rose to the top as the largest market in the U.S. Within 12 hours, New York boasted twice as many users than Pennsylvania, the second-largest sports betting market in the U.S.
As more states repeal laws and regulations that have prohibited gambling on sports, Sherman’s role will become increasingly important as the company looks to build mindshare among consumers and fend off rivals, such as Caesars and FanDuel, as the company races to capture a slice of lucrative new markets.
