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Ex-Apple and Intel Exec Joins Bright Machines as CFO

By George Paul

Last updated: Feb 15, 2023

Industrial automation startup Bright Machines has hired Michael Keogh as its new CFO ahead of plans to go public later this year through a de-SPAC transaction.

Michael Keogh. Images courtesy of Bright Machines
Michael Keogh. Images courtesy of Bright Machines

Industrial automation startup Bright Machines has hired Michael Keogh as its new CFO ahead of plans to go public later this year through a de-SPAC transaction. Keogh takes over from Pat O’Malley, who had held the top financial position at the manufacturing tech company on an interim basis.

Bright Machines

In the company’s announcement, Bright Machines highlighted Keogh’s distinct experience in both the tech and manufacturing worlds. This convergence will be particularly useful as the company continues its mission to fundamentally change the flexibility, scalability, and economics of production by leveraging computer vision, machine learning, 3D simulation, and adaptive robotics.

Keogh joins the company from Stanley Black & Decker, where he was the President of STANLEY X, the company’s startup incubation and partnership unit. Before that, he held senior roles across multiple divisions at Apple, including manufacturing, finance, and R&D. Prior to Apple, he spent over 13 years in finance positions at Intel.

“Mike is a seasoned leader who understands the intricacies and nuances of two complex worlds, technology and manufacturing,” Bright Machines Co-founder and CEO Amar Hanspal stated. “I’m excited to bring his expertise to our leadership team at this important moment for our company, when our core focus is on financial performance, accelerating growth, and developing the world’s best industrial automation products for our customers.”

As a company, Bright Machines has already had a big 2021 and earlier this year announced a $435 million deal to go public via a merger with SCVX. The deal is expected to occur in the second half of 2021.

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