GreryOrange Hires a Marketing Chief to Capitalize on Logistics Tech Boom

GreyOrange, a logistics automation and robotics pioneer, revealed that it has brought on Microsoft veteran Guy Arama as its new Chief Marketing Officer. Arma takes over the role from Terrie O’Hanlon.

As the leader of GreyOrange’s marketing team, Arama will be tasked with finding new and improved ways to increase the reach of the Atlanta-based company’s fulfillment platform and help it achieve hyper-growth.

To do so, he will lean on his more than two decades of tech marketing expertise, including his most recent role as the SVP of Field and Partner Marketing at Automation Anywhere. Before that, he was the VP of Global Marketing at SAP Concur and spent 17 years at Microsoft in various sales and marketing functions.

“Guy has extensive experience developing transformational and visionary marketing strategies at high-growth technology companies,” GreyOrange co-founder and CEO Samay Kohli said in the company’s announcement. “As GreyOrange continues to accelerate its growth, Guy’s marketing leadership will be critical in driving multifaceted strategies to grow and scale the GreyOrange platform.”

Arama will hit the ground running — he already has a new product to promote for GreyOrange. Just two weeks ago, the company launched gStore, a mobile app that retailers can use to transform their brick and mortar stores into micro-fulfillment centers for online orders.

“The GreyOrange fulfillment platform allows us to deliver on the scale, complexity and speed required to meet modern fulfillment demands,” Arama said in a press release. “GreyOrange will continue harnessing flexible and resilient technology to drive optimal results that fuel the growth and scale our customers want to achieve for their business. I’m thrilled to be part of the exciting future ahead in this high-growth market.”

Investments in supply chain technology are approaching an all-time high as companies look to remove bottlenecks and process the growing number of online orders. More than half of supply chain professionals interviewed for trade group MHI’s 2021 annual industry report indicated they will increase or substantially increase their investment in robotics and automation.