Heineken Welcomes Harold van den Broek as New Chief Financial Officer

Heineken, the Dutch brewing giant, is replacing chief financial officer, Laurence Debroux, as the company launches its cost-savings plan.

Debroux has been with Heineken for six years and currently sits as an independent board member for Novo Nordisk, EXOR NV and HEC Paris. She will be succeeded by Harold van den Broek, the current head of hygiene at Reckitt Benckiser, a British consumer goods company on June 1.

“It has been a great privilege and honour to serve as Executive Board Member and CFO of Heineken for the past 6 years,” Debroux said in a press release. “I leave with full confidence that under Dolf’s leadership the company is in the best of hands to embark on its next growth chapter under a renewed strategy.”

Broek has spent over 30 years of his career with fast-moving consumer goods companies. He started his career in 1991 as a management accountant with Unilever and has worked in multiple countries across Europe and Asia. The new chief financial officer will be responsible for ensuring profitability to pre-pandemic levels by 2023.

“I am very happy to welcome Harold to Heineken and am confident that he will be an outstanding finance and business leader for the company,” Heineken CEO Dolf van den Brink said in a press release. “He has led large scale business transformations, has decades of consumer goods experience and brings fresh external perspective.”

Heineken’s revenue has been hard hit by pandemic restrictions in Europe, where it is the largest brewer. The company has also been forced to shut down production in major markets such as Mexico and South Africa. In February, Heineken announced that it will cut approximately 8000 jobs worldwide.

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