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Hulu's President Departs For Senior NBCUniversal Post

By George Paul

Last updated: Feb 15, 2023

Hulu President Kelly Campbell has left Hulu effective immediately and is in talks with NBCUniversal to take up a senior role on the broadcast media giant’s leadership team.

Kelly Campbell. Images courtesy of Kelly Campbell via LinkedIn and NBCUniversal
Kelly Campbell. Images courtesy of Kelly Campbell via LinkedIn and NBCUniversal

Hulu President Kelly Campbell has left the Disney-owned streaming service effective immediately and is reportedly in talks with NBCUniversal to take up a senior role on the broadcast media giant’s leadership team.

Until the company finds a replacement at the head of its organization, all of Kelly Campbell’s direct reports will fall under Disney Chairman of International Operations and Direct-to-Consumer Rebecca Campbell (no relation).

In a leaked internal memo, Rebecca Campbell didn’t disclose a reason for the departure but said, “Hulu remains an important part of our direct-to-consumer strategy, and I look forward to working closely with all of you until her replacement is named.”

Kelly Campbell confirmed her departure in a LinkedIn post and called her role at Hulu as her “dream job.” She joined Hulu after a 12-year career at Google that culminated in her serving as the company’s Senior Director of Growth Marketing for Google Cloud.

Given her tech background and her experience heading a global streaming service, Kelly Campbell’s new role at NBCUniversal could likely involve the company’s own streaming venture, Peacock.

The company launched Peacock a little over a year ago in July 2020 and has over 50 million subscribers, placing it ahead of Hulu but behind Netflix, Disney+, and HBO Max in terms of overall subscribers.

Campbell’s wealth of experience from her time at the helm of Hulu would be a massive boost for Peacock as the streaming giants continue to battle for screen time in households around the globe.

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