Meet the team

Meet Talently, the Startup Upgrading Tech Talent in LatAm

By Maria Saldarriaga and Pedro Mejia

Last updated: Feb 15, 2023

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The Org spoke with Domenica Obando, co-founder and CEO of Talently, a Peruvian tech-talent marketplace powered by an upskilling platform that is helping thousands of people upgrade their technical and soft skills in order to make LatAm’s digital talent the best in the world.

Cristian Vega (CTO), Roxana Kern (COO) and Domenica Obando (CEO), cofounders of Talently.
Cristian Vega (CTO), Roxana Kern (COO) and Domenica Obando (CEO), cofounders of Talently.

The demand for tech talent in Latin America is growing at an unprecedented rate.

This increase in demand is largely due to the digital transformation of businesses along with the COVID-19 pandemic and the resulting rapid acceleration toward digital offerings. Lately there has also been aggressive hiring for Latin American talent in developed countries due to lower labor costs and the thriving moment of LatAm’s tech and startup ecosystem.

The region has a tech talent pool of more than a million and half people that is growing faster than ever thanks to a series of factors. The proliferation of regional edtech startups such as Platzi, Coderhouse and Laboratoria have made it easy for people to have access to learning these types of skills. Additionally, the private sector has understood the need for this new type of talent in order to keep up and participate in a rapidly growing digital world, and finally, local governments have prioritized reskilling programs in their public agendas.

Despite the efforts, the region hasn't been able to fully capitalize on the opportunity to become a tech talent hub. The lack of digital skills among the existing workforce in Latin America, better known as the digital talent gap, is also growing. It is estimated that by 2025 the region will need more than a million new developers to close the gap.

But closing this gap is not just a matter of quantity — it is also a matter of quality.

The Org spoke with Domenica Obando, co-founder and CEO of Talently, a Peruvian tech-talent marketplace powered by an upskilling platform that is helping thousands of people upgrade their technical and soft skills in order to make LatAm’s digital talent the best in the world.

From English lessons to digital upskilling

Obando never received a single English lesson during her time in highschool in Huaraz, Perú. Her story is not an exception. According to the English Proficiency Index, in Latin America, only Argentina is considered a country with high proficiency in English — the rest of the countries are considered middle (50%) or low (45%) in proficiency.

“For me, learning English was super difficult. I grew up in a province in Peru where I didn't have the opportunity to go to a bilingual school,” Obando said. She learned to speak English on her own while at college because she knew not speaking it was going to be the biggest barrier in her professional life.

This situation led her to start Andi, an English academy, in 2018 with tech recruiter Roxana Kern, who experienced firsthand that 90% of her placement processes crumbled because of the language barrier. Kern is now her cofounder at Talently.

After three months of launching, Andi stopped growing. Obando and Kern began interviewing their clients and rapidly understood that the opportunity was in the tech world helping people that already had technical skills, but were lacking soft skills.

In August 2019 the founders launched an experiment consisting of a landing page that promoted a fellowship along with a sign-up form to help developers get to the next level. In less than 24 hours they received more than 100 applications. “After the first night I woke up stressed out because we had to switch to a premium version of the questionnaire service, since the free one allowed only 99 answers,” Obando recalled.

With the first validation of their new business hypothesis, they shut down Andi and refocused their attention on helping tech talent level up by empowering them with soft skills, preparing them for interviews and teaching them English. They called it Talently.

500 Startups: The experiment becomes a startup

While Obando began her new entrepreneurship path, 500 Startups, the worldwide famous startup accelerator, was closing applications for the 2019 fall cohort. Without hesitation Obando applied and against all odds Talently was selected. “We were the least developed startup of the batch. In all honesty, we were the outlier bet of the year,” Obando said.

The experience was tough for Obando and Kern because of the pressure they felt from the program, but it simultaneously became the platform that allowed them to turn their idea into an scalable experiment. During this time, Obando recruited her CTO, Cristian Vega, who became Talently’s third co-founder.

While at 500 Startups they launched their first eight cohorts, which thanks to a particular piece of advice they received from a mentor, were a complete success. “We were told to accept everyone into Talently and become a tech company. This was a game changer for us,” Obando said.

At the end of 2020 with a proven model that had gained traction, Obando raised an $800,000 pre-seed round led by Alaya. “It was only when we raised this capital that we started to feel like a company. Before this we were literally running an experiment and with the financing I felt that Talently became a reality,” Obando said.

Non-stop growth

Like most startups and companies in the world, the pandemic affected Talently for a few months, but after the fourth month, they learned to thrive in the uncertainty and have since grown the company 55-fold.

Since 2019 Talently has had more than 1,500 students who have completed their tracks and landed new jobs with a 90% average increase in their salary. The company now generates more than $200,000 in monthly revenue.

With these metrics at hand, and inspired by Andela, the African unicorn that is “connecting brilliance with opportunity,” Obando reflected on her business and decided to broaden the scope of the mission and set Talently to become the “most relevant marketplace for tech talent and the leading platform for job readiness in Latin America.”

The future of Talently

With this renewed purpose, Talently raised a $3 million seed round in May 2022 in which 500 Startups, Alaya Capital, Salkantay Ventures, Newtype Ventures and other investors participated. With this influx of capital, the startup is aiming to:

  1. Continue dominating the upskilling-to-placement market for tech careers in Latin America, a category that they created in the region.
  2. Become the main supplier of curated, qualified tech talent for hiring companies, making the B2B market a top priority for the future of the company.
  3. Expand their learning as a service platform for B2B and B2C where talent will get access to the best reskilling and upskilling courses and content so they can constantly grow in their careers.
  4. Become a deep job platform that provides additional value to employers and employees that could provide services like payments, communication, training and vetting, among others.

“We have seen many recruiting companies stagnate because they focus on connecting talent with employers and miss the big picture that is helping to build quality digital talent that fits the needs of the market,” Obando said. “There is an illusion of thinking that all digital talent is equally good, and there is a talent war going on. Only 10% of talent in the region is outstanding. Talently is leveraging the remaining 90%.”

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