This year, Twitter’s name has been plastered across the internet due to Elon Musk’s divisive decision to acquire the blue-bird social media company, only to then back out of the $44 billion deal. The saga, which stretches back to January 2022, has sent Twitter’s communications team into overdrive and made it necessary to hire a new VP of Global Communications, a role that had been vacant since November 2021.
Twitter has tapped electric mobility company Bird’s former communications chief, Rebecca Hahn, to fill the position. In a statement to PRWeek, a Twitter spokesperson said Hahn will be “responsible for developing, shaping and driving narratives around the service’s mission, to give everyone the power to create and share ideas and information instantly without barriers.”
The move was announced last week in a tweet from the social media giant’s Chief Marketing Officer, Leslie Berland, who previously held the top comms role on an interim basis.
Before Twitter, Hahn was the Chief Communications Officer at Bird and spent nearly a decade as a partner at The OutCast Agency, an integrated marketing agency focused on digital communications. Prior to that, she was the Director of Corporate Communications at Oracle.
Hahn will have to bring her full communications experience to bear as she steps into the murky waters of the Musk acquisition debacle.
Last week, Twitter revealed it had sued Musk to complete the deal after Musk said he was walking away because the social media company had allegedly failed to adequately respond to requests for information about spam accounts on the platform. In the lawsuit, Twitter stated it has given Musk access to 49 tebibytes of raw user data and expressed its concerns about how Musk will use the data. The billionaire has reportedly continued combing the data despite considering the deal terminated.
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