Wingstop has elevated CTO Stacy Peterson as its new Chief Digital and Technology Officer to help continue its tech-focused approach to the fast-casual food industry.
The global chicken wing franchise also announced the promotion of Marisa Carona to Chief Growth Officer and Stevie Benjamin to SVP of Digital Marketing.
"As we continue making meaningful investments in our tech stack, we decided to take a page from the structure of many leading tech companies, which often house marketing and digital/IT functions together to supplement a 'MarTech' structure," Wingstop Chariman and CEO Charlie Morrison explained in the company's announcment. "With this, we'll have two distinct agile and collaborative teams that focus on varying levels of communication to our guests. One which will lead 'micro,' one-to-one communication, and one which will lead 'macro,' one-to-many communication."
Peterson has been with the restaurant chain since 2013 and will now take on a wider array of responsibilities related to the company’s tech stack, digital sales, and data operations. She had served as CTO since 2020 and has also held the CIO and CXO positions at the wing chain.
Her promotion follows Wingstop’s launch of Thighstop in June 2021, a virtual brand that exclusively sold chicken thighs via its website and DoorDash. Additionally, during the last quarter, Wingstop generated 64.5% of sales via digital channels including Wingstop.com and the Wingstop app.
