Arunava Basak

Arunava Basak has a diverse work experience in marketing and demand generation roles. Currently, they hold the position of Head of Customer Journey and Demand Generation at 1-2-Taste since February 2023. Prior to that, they worked at Ingram Micro from 2016 to 2023, where they held various positions including Senior Marketing Automation Manager, Marketing Automation Manager - Global Business Intelligence, Deputy Manager - Programs, Team Lead - Programs, and Sr. Program Specialist (Global Business Intelligence and Analytics). Arunava also worked as a Manager - Marketing, Demand Generation at Aricent from 2014 to 2016 and as a Marketing Automation Lead - SSA (Spanish South America) at IBM India Pvt Ltd. from 2011 to 2014. Earlier in their career, Arunava worked at Aon Specialist Services as a Consultant | Campaigns & Marketing | GSMS and at Greynium Information Technologies as an HTML & Technical Consultant. Additionally, they briefly worked at Aon Risk Solutions as a Consultant - Eloqua.

Arunava Basak's education history begins in 1989 when they attended Julien Day School and obtained their I.C.S.E degree in General Studies. They then attended St Paul's Cathedral Mission College from 1999 to 2001, where they obtained their W.B.C.S.E degree in Liberal Arts and Sciences, General Studies, and Humanities. In 2004, Arunava attended the ICFAI School of Information Technology, where they completed their Master of Computer Applications (M.C.A.) degree in Computer Science in 2006.

In addition to their formal education, Arunava has obtained several certifications. In 2016, they received the Email Marketing Certification from HubSpot. In 2017, they obtained the "Inbound" certification from HubSpot as well. In 2020, Arunava obtained the "Eloqua Master 2020" certification from Oracle and the "Agile at Work: Planning with Agile User Stories" certification from LinkedIn.