Giovanna Barone Filardo

Giovanna Barone Filardo is a seasoned marketing professional currently serving as Senior Manager of Enterprise Partnership Marketing at 1-800-FLOWERS.COM, INC. since August 2018. In this role, Giovanna leads strategic partnership loyalty programs contributing significant annual sales growth and manages various marketing deliverables. Previous experiences include positions as Marketing Manager at David Donahue and Account Director at Prime Visibility, where Giovanna successfully executed multi-channel marketing strategies and led significant rebranding projects. With a background in account management at Ogilvy & Mather and Tribal Worldwide, Giovanna has cultivated expertise in integrating creative marketing strategies and analytics across diverse client portfolios. Giovanna holds a B.S. in Journalism with a focus on Advertising and Public Relations from Northeastern University.