Matthew Ferraro

Matthew Ferraro is an experienced marketing professional currently serving as Assistant Manager for Marketing & Analytics at 1-800-FLOWERS.COM, INC. since June 2021. In this role, Matthew effectively manages growth strategies for email and SMS subscribers, leading to increased revenue through enhanced customer retention, and has successfully launched SMS/email-driven product lines that exceeded sales projections. Prior experience includes serving as Marketing & Analytics Coordinator at Shari's Berries, where Matthew managed production and analysis of marketing reports and contributed to marketing strategy optimization. Additionally, as a YouTube Content Creator, Matthew achieved notable recognition by producing over 350 videos and improving click-through rates significantly. Matthew holds a bachelor's degree in Marketing from Molloy University.