Melanie Babcock-Brown

Melanie Babcock-Brown is the Chief Marketing and Growth Officer at 1-800-FLOWERS.COM, INC., overseeing marketing and personalization initiatives since October 2025. Previously, Melanie served as Vice President of Orange Apron Media and Monetization at The Home Depot, where responsibilities included leading a team of over 200 in retail media and monetization, and overseeing the company's personalization strategy as Vice President of Integrated Media. Melanie's extensive experience encompasses roles in social media, agile marketing, and digital strategy across various companies including Cardlytics, MSLGROUP, and Macquarium, where innovative marketing practices were developed and successfully implemented. Educational qualifications include a B.S. in Kinesiology from the University of Michigan, a Master's in Information and Communications Systems from Ball State University, and ongoing studies in leadership and entrepreneurship at The Aji Network.