Michelle Ramsay has a diverse work experience in marketing and digital strategy. Michelle has held positions in various companies, including 1-800-GOT-JUNK?, BCLC, and Purdys Chocolates.
At 1-800-GOT-JUNK?, they served as the Vice President of Marketing, starting in December 2019.
During their time at BCLC, Michelle held several roles, including Director of Digital Marketing & CRM from June 2017 to December 2019. Michelle also served as Director of Enterprise Digital Services from April 2015 to June 2017, where they provided effective leadership for digital execution. Prior to that, they worked as a Senior Manager of Digital Strategy & Content from July 2014 to April 2015 and a Senior Manager of Lottery Marketing from August 2012 to July 2014. Michelle also held the position of Manager of Marketing Projects from July 2011 to August 2012, and Category Manager for SportsFunder / Instant from December 2006 to July 2011. Michelle began their career at BCLC as a Strategic Project Manager from July 2005 to December 2006.
Before joining BCLC, Michelle worked as a Marketing Manager at Purdys Chocolates from April 2004 to July 2005.
At BCLC, they also served as a Brand Manager for Lotto from October 2001 to April 2004, where they contributed to the strategic direction of the Lotto category.
Overall, Michelle Ramsay has extensive experience in marketing, digital strategy, and brand management.
Michelle Ramsay completed the Business Leadership Program at UBC Sauder School of Business from 2011 to 2013. Prior to that, they obtained a BBA degree in Marketing, International Business & Human Resource Management from Simon Fraser University from 1998 to 2001. Before their bachelor's degree, they earned a Business Administration Diploma in Business Administration and General Studies from Kwantlen Polytechnic University between 1995 and 1997. In addition to their formal education, Michelle obtained certification in Forrester CX Pro (CX-1) from Forrester in 2019.
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