Karishma Gurav

Karishma Gurav is a seasoned marketing professional with extensive experience in performance marketing and brand management. Currently serving as Sr. Vice President of Performance Marketing at 1 Finance since August 2023, Karishma manages performance marketing activities and optimizes digital media campaigns. Previously, Karishma held the position of Assistant General Manager of Marketing at Nobel Hygiene Pvt. Ltd. and Sr. Product Manager at Crompton Greaves Consumer Electricals Limited. Other notable roles include Marketing Manager at BSH Home Appliances Group and Product Manager at Nilkamal Limited, focusing on product lifecycle management, market research, and promotional strategies. Karishma's educational background includes an MBA in Marketing and Sales from IBS Hyderabad, an Advance Program in Strategy Management from the Indian Institute of Management, Lucknow, and multiple certifications in Digital Marketing.